Famous Tweets?

23 01 2009

Recently, I came across a blog post entitled “Movie & Television Social Media Marketing Using Twitter” that immediately piqued my interest. I said to myself, “TV and Twitter? I must know more!” Well, much to my dismay, it turns out that this blog entry was a little bit dated, as it was written in September 2007. However, as I read on, I felt like it was something that could have been written yesterday. The basic premise of the blog is that many Internet marketers are looking to new forms of social media like Twitter to promote the release of new TV shows and movies. It goes on to discuss a variety of innovative ways that Twitter could be used in the future (i.e. right now!) to reach target audiences and create buzz about new productions:

  • providing insight and commentary in real time (i.e. on location during shooting)
  • promoting special contests, sneak previews
  • facilitating collaborative video production experience
  • building conversation about the movie or television season or individual episodes
  • opening dialogue between promoter and promotion participants
  • movie and television website traffic generation
  • promoting events such as movie premieres
  • posting press releases

The reason I say that it sounds like this blog could have been written yesterday is because I personally still don’t see Twitter being utilized a great deal to do this in January 2009. Twitter seems to be growing in popularity, but not yet to the point that this blog proposes it would in this context. I think the only thing from this list of marketing initiatives that I’ve really seen at all is some Tweeting between my friends about certain TV shows – the season premiere of LOST on Wednesday night, to be exact – and while that helps to promote the show, it wasn’t initiated by the marketing team at ABC.

I think the aspect of proposed Twitter marketing for TV and movies that I find particularly outlandish is the idea that if

“during the making of a film, a well known actor, actress or director posted regular Tweets via Twitter via their mobile phone, it’s conceivable that hundreds if not thousands would follow and engage these immediate, seemingly intimate, “insider” posts.”

To me, this just seems completely unrealistic . How are Tweeters supposed to know that the person they’re following is actually the actor or director they claim to be? There are people all over Twitter claiming to be celebrities! I could believe that Tweets from a particular TV network or production company are valid, but individual actors? I’m not so sure about that.

I think that Twitter definitely has potential that has yet to be explored, but the future discussed in this particular blog is certainly not here yet. Though, with a little more time and popularity, Twitter could one day become yet another way for me to obsess over TV.

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